Cookie Policy
This Cookie Policy outlines how we use cookies and similar tracking technologies on our website to enhance your experience.
Table of Contents
1. What Are Cookies?
Cookies are small text files placed on your computer, smartphone, or tablet when you visit a website. They are widely used to ensure websites function properly, work more efficiently, provide secure authentication, and supply analytical information to site operators.
Under the Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we may store strictly necessary cookies on your device without prior consent. For all other types of cookies (analytics and marketing), we require your explicit and freely given consent.
2. How We Use Cookies
At E&J Bio UK Ltd, we use cookies to:
- Maintain your booking session: Keep track of selected blood tests and panels in your consultation cart as you navigate between pages.
- Protect security: Guard against Cross-Site Request Forgery (CSRF) and verify secure submission of forms.
- Understand website traffic: Collect aggregated, pseudonymised statistics on which test pages and health guides are visited, helping us improve clinical clarity and page performance.
- Measure marketing effectiveness: With your consent, track conversions from Google searches to ensure patient acquisition costs remain cost-effective.
3. Cookies Used on Our Website
| Cookie Name | Provider | Purpose | Expiry | Category |
|---|---|---|---|---|
session |
E&J Bio (1st party) | Maintains your authenticated session and items in your appointment booking cart. | Browser session | Strictly Necessary |
csrf_token |
E&J Bio (1st party) | Protects against cross-site request forgery attacks on forms. | Browser session | Strictly Necessary |
cookie_consent |
E&J Bio (1st party) | Remembers your cookie preferences (Essential vs All). | 12 months | Strictly Necessary |
_ga, _ga_* |
Google Analytics | Distinguishes unique users and tracks page usage anonymously. | 2 years | Analytics (Consent required) |
_gcl_au |
Google Ads | Used by Google AdSense to experiment with advertisement efficiency. | 90 days | Marketing (Consent required) |
4. Google Consent Mode v2
We implement Google Consent Mode v2. When you first visit our website, analytics and advertising storage tags are set to "denied" by default. Only if you click "Accept All" or enable non-essential cookies will Google Analytics cookies be created on your browser.
If you choose "Essential Only", no tracking or profiling cookies will be written to your device.
5. How to Manage and Disable Cookies
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer, noting that disabling strictly necessary cookies could prevent some website functions (such as the booking cart) from functioning correctly.
To manage or block cookies in your specific web browser, follow the official instructions provided by your browser developer:
You can also opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
6. Contact Us
If you have any questions regarding our use of cookies or privacy practices, please contact our Data Protection Officer at info@ejbio.co.uk or write to: E&J Bio UK Ltd, 305 Neasden Lane, London NW10 1QR.
Need clarification? Contact us at info@ejbio.co.uk
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